Empty space is not wasted space; it is the luxury signal and the readability engine.

Principles#

Double your instinctive section padding, then add 50% more. Whitespace around a CTA raises conversion more than any copy change. On this scale: sections py-16 → py-24.

Applied#

  • Apply it to your next feature, not a mythical redesign
  • Encode the decision as a token or component
  • Write one paragraph of team guidance
  • Audit an existing page against the principle

design/index|Design guides · themes/index|Themes