Brand is a token set plus rules; consistency compounds into recognition.
Principles#
Encode brand as: primary palette, one display voice, one radius, one shadow style, one motion curve. Ship them as a preset; audit quarterly against real screenshots.
Applied#
- Apply it to your next feature, not a mythical redesign
- Encode the decision as a token or component
- Write one paragraph of team guidance
- Audit an existing page against the principle
Related#
design/index|Design guides · themes/index|Themes