Size, weight, color and space rank content; users read rank before words.

Principles#

Exactly one primary action per view. Exactly one h1. Mute everything secondary by two steps. Test by squinting: the intended order should survive the blur.

Applied#

  • Apply it to your next feature, not a mythical redesign
  • Encode the decision as a token or component
  • Write one paragraph of team guidance
  • Audit an existing page against the principle

design/index|Design guides · themes/index|Themes