A section-by-section blueprint for a Creative portfolio landing page. Copy the skeleton, swap the copy.

Page structure#

OrderSectionKey classes
1Name + role headermin-h-screen grid place-items-center
2Selected work gridcolumns-1 md:columns-2 gap-6
3About with photogrid lg:grid-cols-[300px_1fr] gap-12
4Capabilities listdivide-y uppercase tracking-wide
5Process timelineborder-s ps-6 space-y-8
6Press/awardsflex flex-wrap gap-x-12
7Contact footertext-5xl font-bold underline

Skeleton#

html
<body class="bg-white text-slate-900">
  <header class="sticky top-0 z-40 border-b bg-white/80 backdrop-blur">navbar</header>
  <main>
    <section class="py-24">Creative portfolio hero</section>
    <section class="border-y bg-slate-50 py-16">proof / features</section>
    <section class="py-16">detail grid</section>
    <section class="bg-slate-900 py-16 text-white text-center">conversion CTA</section>
  </main>
  <footer class="border-t py-12">footer columns</footer>
</body>

Conversion notes#

  • Above-the-fold CTA within one scroll on mobile
  • One primary conversion per page — everything else supports it
  • Social proof before the first form
  • Every image earns its bytes: compress, lazy-load below the fold
  • Section rhythm alternates surface colors to mark progress

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